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We are a software and product development studio founded by a group of engineers and designers with extensive experience at tech firms who sustain a laser-like attention on the results for the client. Our team includes researcher, product managers, software engineers and product designers. Delivering cutting-edge engineering solutions and creating ground-breaking software is what drives us.
Overview
Ertilasa is a Surabaya-based online thrift and consignment shop. Offering a wide selection of women's clothing at reasonable costs.
Is a small business that saw the potential in the secondhand clothing market, particularly for women. Their mission is to provide high-quality, pre-owned clothing at affordable prices, while also promoting sustainability and conscious consumerism. The goal of this project was to create a user-friendly and visually appealing e-commerce platform for Ertilasa's online store.
Services: Design Directions & Development
ertilasa.com
With a focus on minimalism and elegance, we designed the visual elements, including color schemes, typography, and imagery, to create a soft and feminine aesthetic that resonates with Ertilasa's target audience. We crafted a visually appealing interface that prioritizes product showcase and easy navigation.
Main shop display
Product description page
The minimalist and elegant design resonated well with the target audience, creating a visually pleasing experience that complemented the pre-owned clothing offerings. Users appreciated the simple and intuitive navigation, which facilitated easy product discovery and streamlined the purchase process. The responsive design ensured a consistent experience across different devices, catering to users who prefer to browse and shop on their smartphones or tablets. Additionally, the improved user experience and enhanced visual appeal led to an increase in user engagement, higher conversion rates, and improved customer satisfaction.
Cart page
Checkout page
In conclusion, the UI/UX design and development of Ertilasa's e-commerce platform successfully addressed the business's objectives of creating a user-friendly, minimalist, and visually appealing online store for secondhand women's clothing. The thorough research and iterative design process resulted in an interface that resonated with the target audience, and the seamless development and launch ensured a smooth user experience. Moving forward, we recommend continuous monitoring of user feedback and market trends to further optimize the platform and maintain its competitive edge in the secondhand clothing market.
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